"Welcoming and thanking Postcode Anywhere in our mission to bring back ethical giving."
'Postcode Anywhere is an industry leading Award-winning company that helps charities and non-profit organisations to understand and access CRM (Customer Relationship Management) Cloud Technology.'
Supporting Charities in Growth
Postcode
Anywhere's CRM Tools, help maximise donation revenue, operational efficiency
and increase supporters.
Amongst
Postcode Anywhere's charity clients, are names such as WWF, The
British Heart Foundation, Shelter, Oxfam, Comic Relief, The Disasters
Emergency Committee, Blue Peter Appeal, Whale and Dolphin Conservation Trust.
Their CSR contributions extend to The Prince's Trust, Young Enterprise, UNICEF,
NSPCC and more.
The importance of Customer Relationship Management
Customer
Relationship Management (CRM), is the management of relationships with donors and
their information, i.e. address, membership
details, payment information etc. CRM involves using technology to organise,
automate, and synchronise sales or donation revenue, marketing, supporter
interaction and communications. Charities utilise Postcode Anywhere's
CRM services for managing interactions with current and potential donors, using
tools such as Address
Verification, Auto-fill
and Look-Up, Account
Verification, Customer Profiling; charities
like The Whale and Dolphin Conservation use Postcode Anywhere's Desktop Client
for Windows, which bundles all these services for an easy to use experience. See
how using Postcode Anywhere has helped their charity.
As part
of a CRM strategy, and for effective marketing campaigns, charities use
Postcode Anywhere's Customer Profiling functionality to categorise donors
into classifications, according to their postcode areas. This gives charities a
profile of income and lifestyle, offering an insight into who the donor is.
Such data is vital is allowing charities to target their marketing
intelligently. In practical terms, this means that an animal welfare charity
can use customer profiling data to effectively target its campaign to an area
of 'high pet ownership', since this demographic will be sympathetic to
their cause. Targeted marketing campaigns result in more donations, and it is
no longer necessary for charities to spend valuable funds on ineffective
marketing campaigns that drain resources without producing increased donation
revenue.
Postcode Anywhere tools greatly reduce time spent on data entry, thereby freeing staff and volunteers to fulfil other tasks; as used by The Whale and Dolphin Conservation charity:
“The benefits are that we get accurate data whilst reducing
operator key strokes. A single volunteer hit 1,000 lookups when she was
entering addresses into a spread sheet. I can’t even imagine how long this
would have taken her had she had to key in these addresses manually."
"It
was anticipated to speed up the time taken to process donations via the website
by at least 50% and correct up-to-date addresses are important in successfully
reclaiming Gift Aid."
Corporate Social Responsibility
Postcode Anywhere is a true role model of a company that
understands and embodies Corporate Social Responsibility. They contribute with
donations, match-funding, together with free and reduced cost services to
charities. They also encourage a culture of charity fundraising
within their team. It is this attitude that has led to many adventures in
community giving, such as staff charity skydives, or Managing Director Guy
Mucklow's conquest of the Dallaglio Flintoff Cycle Slam, where he cycled from
Olympia to Athens, across 352 miles of the Greek landscape. His feat saw
him climbing up to 11,673 feet in a tremendous effort that paid off with a
fundraising figure of £3,000 in aid of the Dallaglio Foundation.
'Giving
back to our communities and supporting good causes is not a duty, it is a way
of life; Social responsibility is part of our core ethos.'
A
charity, like any other organisation, is ultimately about people, and
developing lasting relationships with those involved with it. Just as
happy customers maintain brand-loyalty for life, likewise donors will offer
continued support to charities that remember their name, or thank them for
donations. However, when a charity is required to maintain this kind of
relationship with several or hundreds of supporters, appropriate tools and
software is essential in making this possible; and that is where Postcode
Anywhere offers value, in providing must-have tools to the charitable
sector.
 |
| Meet the Postcode Anywhere Team |
Postcode Anywhere recognise the importance of customer
satisfaction, whether it be a multinational company, a large charity or a
community group, Postcode Anywhere's service is set to equally high standards
for every client. Great customer service is at the heart of their ambitions.
“We believe in being open
and trustworthy; We should treat every customer with the utmost respect and
leave them with an experience they will tell others about."
Get in Touch
To contact Postcode Anywhere about their services:
0800 047 0495
For free software demos and to use their free trials, visit their
website:
http://www.postcodeanywhere.co.uk/
http://www.postcodeanywhere.co.uk/
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Featured Sponsor Campaign
The Featured Sponsor Campaign aims to showcase the generosity of magnanimous organisations, who are a conduit for bringing back ethical giving. It is important to acknowledge their genuine kindness and philanthropic deeds in favour of worthy causes; We hope other organisations will be moved to follow their example and join our mission and promise through their corporate social responsibility.
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